The Apartment (1960)
Winner of 5 Oscars including Best Picture and Best Director – Billy Wilder
Grand Prix de la Baguette (de New York)
“How do you tell how good bread is without tasting it? Not the smell, not the look, but the sound of the crust. Symphony of crackle!”
Americans have an odd heritage with bread. Most of us grew up surrounded by a world of Wonder Bread, Twinkies and packaged meats with a six month shelf life. When we were little, bread normally came from the supermarket wrapped in plastic stamped with an expiration date of 2025. Hey, not that there’s anything wrong with that. It’s economical, all-American, and we’ll need something edible when the end of the world arrives. Luckily in the meantime, the culinary evolution has brought back the old ways of bread making, and we can enjoy some beautifully packaged perishable baguettes alongside the nuclear safe ones.
In France, bread is serious business – to the point of religion. In fact, we hear they still send people to the guillotine for baking sub par baguettes. The annual Grand Prix de la Baguette de la Ville de Paris is a serious affair. (See behind the scenes from last year.) The great thing about such deep rooted traditions is that mortals such as ourselves get to enjoy the fruits of someone else’s labor. Win-win really.
Wandering around France you can find beautiful baguettes practically raining from the skies, but in New York it’s a little bit more of a mission. The local supermarket faux baguettes are basically just big lumps of warmed dough, and must be avoided at all costs. If you really want to savor the good stuff, it’s worth waiting in the proverbial communion line at the following bread shops. The key is to go when the bread is being freshly baked, and you’ll usually see a line of people waiting patiently with Saturday morning’s Le Monde.
Here’s a short list of decent baguettes attainable here in New York. Warm it up in the oven for about 5 mins at 325 degrees and tear like a savage, or cut properly with a bread knife. Oh, and always have proper butter on hand – left out at room temperature for easy spreading. Enjoy with coffee in the morning, or wine and cheese in the evening.
Top Pick: Maison Kayser – expensive, chic, and the beautiful pastries and cakes are also an expensive must. Our French friends flock to this place for baguettes and croissants.
Second best: Amy’s Bread – their baguettes have that perfect crust and lightness inside. Reminded us of France.
Third: Balthazar – their baguettes are available throughout the city in various cheese and specialty shops, convenient if you can’t get to the original location.
Honorable mention: Le Pain Quotidien – the baguettes here are too doughy for our liking, but their mini baguette is perfect with an organic chai latte after you’ve killed it at SoulCycle.
Check out a more serious review of New York City baguettes here.
Auguste Escoffier
Last minute V-day gift guide.. Time to Panic!!!
Even though Valentine’s Day is a faux-holiday, if you’re paired up and opt to do nothing for your significant other, the streets won’t be the only cold-Siberian-breeze you’ll be feeling this year. By now, we hope, all men understand that the “oh sweetie, we don’t have to do anything” is code for “you better do something”. And in return, it’s always nice for us gals to show our men a little TLC and appreciation too. After all, underneath all that burly macho-exterior is a sensitive soul.
Here’s a quick last minute gift guide that you can score during your lunch hour, and still finish the night snuggled up.
One: Bella Freud ‘Kisses’ wool jumper I Two: Monica Vinader Rose gold-plated diamond bracelet Three: The French Sparkling Wine, 12 Bottle Sampler I Four: Le creuset 1 1/2 qt. Braiser
One: duncan quinn ‘Berreta’ cufflinks I Two: Nespresso Pixie Aluminum
Three: Everyday Bordeaux 12 bottle sampler I Four: Marie Belle Aztec spicy hot chocolate
A Ladurée “bouquet” for Valentine’s Day…
The year is 2014. Thankfully, some, if not most men have evolved past the neolithic age and at least acknowledge that some effort is required on Feb 14th. For men, we are in the annual lull period of post-football depression and in-your-face forced romance. But it needn’t be this painful. This year for Valentine’s day, we recommend a beautiful box of Ladurée macarons instead of the boring old dozen roses and stale chocolates. After all, what girl can resist a delectable little touch of Paris?
Here’s a nice blurb from the website:
The Parisian tea rooms’ history is intimately tied to the history of the Ladurée family. It all began in 1862, when Louis Ernest Ladurée, a miller from the southwest of France, founded a bakery in Paris at 16 rue Royale. In 1871, while Baron Haussmann was giving the city a facelift, a fire broke out which opened the opportunity to transform the little bakery into a pastry shop. The decoration of the new shop was entrusted to Jules Chéret, the famous turn-of-the-century painter and poster artist.
To this day, everything from Ladurée is beautifully presented in that ever-so-chic Parisian way….
And back to 2014, we finally have a Ladurée salon of our own here in New York’s SoHo. Open for breakfast, lunch, and dinner, we can now escape to Paris without leaving home. True romance for the modern girl (in the form of fabulous French pastries and macarons).
Ladurée Soho (boutique and salon)
398 West Broadway
New York, NY 10012
Tel. +1 646 392 7868
Ladurée Madison (boutique)
864 Madison Ave
New York, NY 10021
Tel. +1 646 558 3157
*images 1,2, 4 & 5, from Ladurée