macarons

The year is 2014. Thankfully, some, if not most men have evolved past the neolithic age and at least acknowledge that some effort is required on Feb 14th. For men, we are in the annual lull period of post-football depression and in-your-face forced romance. But it needn’t be this painful. This year for Valentine’s day, we recommend a beautiful box of Ladurée macarons instead of the boring old dozen roses and stale chocolates. After all, what girl can resist a delectable little touch of Paris?

Here’s a nice blurb from the website:
The Parisian tea rooms’ history is intimately tied to the history of the Ladurée family. It all began in 1862, when Louis Ernest Ladurée, a miller from the southwest of France, founded a bakery in Paris at 16 rue Royale. In 1871, while Baron Haussmann was giving the city a facelift, a fire broke out which opened the opportunity to transform the little bakery into a pastry shop. The decoration of the new shop was entrusted to Jules Chéret, the famous turn-of-the-century painter and poster artist.

To this day, everything from Ladurée is beautifully presented in that ever-so-chic Parisian way….

And back to 2014, we finally have a Ladurée salon of our own here in New York’s SoHo. Open for breakfast, lunch, and dinner, we can now escape to Paris without leaving home. True romance for the modern girl (in the form of fabulous French pastries and macarons).